Transformational Life + Business Coach


copy writing services

Hi! I’m Dawn-Renée. I’m a transformational life and business coach. 

I want to begin by thanking you for visiting my website. I hope you find it helpful and what you’ve been looking for!

With more than 7 years of experience in business, sales, content development, and life coaching, I’m here:

~ To provide you with effective, transformative strategies, tips, and guidance on content development, business, and sales;

~ And to help you transform your life from where you are now to where you want to be through a holistic, heart-centered approach.

If you’re looking for help to discover your passion and purpose, and live the life you are meant to, visit my Get Inspired page!

I publish posts giving guidance and inspiration on creative fulfillment, positive living, finding your passions and purpose, living a heart-centered life, plus much more on my blog Words That Inspire.

If you don’t want to miss a single post be sure to sign up to receive regular emails from me!

Looking for clear direction and transformative strategies for your content, sales, and business needs?

Sign up below for regular email updates about content marketing and development, blogging, sales and best business practices, plus much more on my business blog Words That Sell.


On August 18, 2011, I found myself at a crossroads.

I was 35 years old and was driving home with a severance check in my hand. 

My corporate job had laid me off due to budget cuts on my third work anniversary.

Do you think I was sad or angry?

Far from it!

I felt nothing but utter and absolute relief.

Relief because I felt RELEASED.

Relief because I was HAPPY.

Relief because I knew, deep in my heart, this was not an ending.


And oh wow, was it ever!

If someone had told me then where I would be now I’d have laughed in disbelief. Seriously laughed.

Because up until that day, that moment, I thought that I would never be or do what I truly wanted — a life defined by my terms, my schedule, my energy, and my passions and purpose.

I reflected on my life as I drove home dreading the conversation with my husband that I’d just lost my job.

I could keep doing what I was doing and being absolutely miserable at it:

~ Working in a corporate environment, dragging myself to a job I hated and living the corporate rat race

~ Attending church but feeling spiritually unfulfilled

~ Living the suburban mom life when I felt like anything but a suburban-type mom. 

Or, I could take the chance I’d always wanted to: Chase my dreams AND LIVE THEM.

As a creative free spirit, being chained to a desk doing work that wasn’t meaningful or fulfilling was not my ideal situation. 

But, having a family and bills to pay meant doing something I thought I was supposed to do and what society said I should do.

I never imagined I’d have the chance to do what I was meant to do: use the power of words and my gift of storytelling and communication to help others. 

I was basically born with a pen and paper in my hand and never feel complete without them.

(Just ask my parents — I wrote on everything. And I do mean EVERYTHING. Up to and including their white van back before there were washable markers and crayons.)

Ever since I was old enough to even know what I wanted to be, I’ve always been a writer with a passion for words. (There’s actually a word for it – logophile!)

And helping people find creative solutions to their problems — whether business or personal — has always come naturally to me.

As an Intuitive Empath, I have the ability to see beyond the surface.

I get right to the heart of a problem and gently guide you to positive and creative solutions in your business and personal situations.

Now, I enjoy a fulfilling, rewarding career as a transformative life and business coach.  

I first started my career in 2011 in copywriting and content development the same day I was laid off.

I’d only gotten back into writing again a few months prior after a nearly 15-year hiatus. But my heart was telling me the corporate, 8-5, Mon-Fri rat race was no longer serving me.

I reached out to a friend of mine around the same time who managed a travel magazine, asking her if my writing was still any good.

Not only was it still good, but she also wanted me to write for her.

In fact, she emailed me ONE HOUR after I got home the day I was laid off, unaware of my job loss, to ask me to write for the magazine. The rest is history.

It was definitely a God thing, the proverbial “when one door closes another one opens” type of situation.

Since that fateful day in August 2011, I’ve had the immense pleasure of being and doing what I’ve wanted as:

During my work with GETAWAY Reno/Tahoe, I earned the prestigious American Advertising Award (also known as the ADDY Award) in 2016 as the copy editor for the Summer 2015 issue, Burning Man Fashions article (pgs 44-47).

And throughout each position, I’ve come to be known as a trusted advisor, consultant, and coach to nearly each one of my clients.

My years of corporate experience in many different fields, and strong intuition, empathy, and insights, has given me the ability to help guide others through life and business transformations.

Most people assume I must have spent years in corporate positions already working in content development and sales.

Or that I at least have a college degree — in journalism, creative writing, English, business … something.



I follow in the footsteps of many other entrepreneurs and never finished college.

I started, several times, but life just kept getting in the way.

Or it wasn’t meant for me.

Or whatever the reason was.

Either way, what I discovered, quite by accident, is you don’t always need a college degree.

You just need determination, intention and a go-get-’em attitude.

I’m a true example of someone who has found their “why” and created a career from that passion and purpose of helping others with the power of words.

So here I am — a student of the school of life.

Always learning, growing, adapting and finding ways to serve you better as a transformational life and business coach.

I’ve experienced many things in my life which has led me to this point of being able to serve you with my knowledge and expertise.

In fact, you can hear more of my personal transformation story on the podcast Highlight Positive with Deanne Goodman, journalist, podcaster and motivational speaker.

In the episode, I share how I’ve overcome many obstacles in my life — including negative self-talk, handling the unexpected, an abusive first marriage, depression and more.

When I’m not working on my business, I journal, practice yoga and meditation, dabble in digital photography, post about my adventures raising my twin grandsons on Instagram @onetiredmimi, and spend time with my husband of more than 20 years and three other grandchildren. 

My passion is writing, but I also have a love for helping others, living a balanced life, reading everything I can get my hands on about spirituality, parapsychology, ancient history, positive living, writing, marketing and more. (I’m never at a loss for something fun and interesting to do, as you can see!)

I’d love to connect with you so please make sure to sign up for my blog posts if you want to get inspired to find your purpose or grow your business with words that sell.

And don’t forget to like and follow me at my social links below!

Love and Light,